TechCrunch

2011 was the year of Android. A little over a year ago Andy Rubin tweeted that 300,000 Android devices were being activated each day. In January we reported that Android had surpassed iOS in terms of US smartphone market share. In June Android’s activations-per-day reached 500,000; this month they hit 700,000. That’s more than double the rate at which it was spreading when it overtook iOS.

By comparison, UBS estimated in December that Apple would sell 30 million iPhones in 4Q 2011. Sounds like a lot, until you realize that Android devices — almost all of which are phones, as Rubin’s numbers don’t include Kindle Fires or Nooks — are being activated at a rate of five million a week, or 65 million in a quarter. In other words, Android phone sales were probably close to double Apple’s during the quarter in which Apple’s flagship iPhone 4S was released. I expect Apple outsold Android at Christmas, given that they boasted this year’s three most wanted gifts, but Android will make up that difference in a few short weeks.

How did this happen? Certainly not because Android is better. Almost no one disputes that Apple’s user experience is superior. Thanks to Android’s horrific fragmentation problems, the Android version that developers write apps for – 2.2, which was released in May 2010 – is distinctly inferior to iOS 5. The iPhone 4S is a fantastic high-end phone, the 4 a terrific mid-level one, and the 3GS still a respectable player in the free-with-contract market. So why has everyone gone Android?

Partly because America is not the world. The iPhone 4S was a huge hit in the USA and the UK, but not so much in the rest of Europe. It’s probably not a coincidence that prepaid (ie no-contract) mobile service is more popular in Europe than America (though that may slowly be changing) and much more popular, verging on ubiquitous, in the developing world. Right now Android pretty much owns the entire prepaid smartphone market.

But it’s not just the low end of the market, and it’s not just the availability of many different handsets. Samsung alone has sold more than ten million Galaxy S IIs, including mine. I went Android because I disapprove of Apple’s hegemonic, hermetically-sealed approach to technology, even though I think the iPhone 4S is a somewhat better phone, but that’s just me. It seems that many many millions of people genuinely prefer Android’s anarchic, fragmented, and often clumsy UX and ecosystem to Apple’s seamless sleekness. That may seem strange to some, but it has become inarguable.

And it’s just the beginning. I said this time last year, “Android will explode … in the developing world.” Now that’s finally happening. When I was in Kenya earlier this year a new US$100 Huawei Android had just become the phone of choice for Africa’s burgeoning middle class. Android has just started to go hockey-stick in Brazil — an economy that’s now bigger than the UK’s. Place your bets, ladies and gents: how long before Android activations hit a million every single day?

All of which is great news for Google. They may or may not make a pile of money off Android. What’s more important to them is that it’s an increasingly impassable moat. Bill Gurley of Benchmark Capital presciently called Android a freight train nine months ago. How right he was. Can Apple stop it? Can anyone? I doubt it, unless it somehow derails, and I just can’t see that happening. It has too much momentum on its side.

Image credit: Trans-Siberian freight train, by yours truly.

Honours and medals from Queens and Kings may be an alien concept in Silicon Valley, but they are a delightfully steam-punk tradition, still continued in a Britain which long ago said goodbye to its Empire, yet still has Knights and ‘Commander’ orders to hand out. Thus, Apple’s chief designer, Jonathan Ive, has been knighted in the Queen’s New Year’s honours list, principally for his work in industrial design and championing British talent abroad. Ive was already made a Commander of the British Empire (CBE) in 2006. Being a Knight means he is now Sir Jonathan Ive – a moniker which should, at the very least, bump him to the front of the average restaurant queue when he’s in London.

The holidays for most people who read this site involve answering a cornucopia of tech support questions for their relatives. Honestly, I’ve watched friends field the most frustrating 45 minute IT department-level questions during holiday time with the family, which inevitably devolves into more of those types of conversations in between, “Pass the gravy.”

These conversations will only increase in frequency as the average consumer wakes up to smartphones and the app economy. According to Flurry, nearly a quarter of a billion app downloads this year occurred on December 24th and again this Christmas Day, more than 2x any other day thus far, ever.

If you’re building an app or another kind of tech service you better pay attention, as increasingly many of your users will be what investor Chris Dixon and others refer to as “Normals.” Or what I like to call, dumb people. JUST KIDDING.

So who are these “Normals”? Well the Normals are a group of people who don’t check into Foursquare, use Square or upload photos to Instagram, until they do. The Normals are more likely to know what Pinterest is than Quora. The Normals had no idea that ‘Angry Birds’ was a phenomenon when they downloaded it because it was a featured app in the App Store (true story). To Normals the name Michael Arrington rings absolutely no bell.

Sometimes you almost even envy them.

Introducing mom-in-law to Adele. Also trying to explain why Adele album isn't on Spotify. And also, what Spotify is.—
Peter Kafka (@pkafka) December 31, 2011

And sometimes they’re as annoying as all hell. Arguing for the 20th time with your Dad about the superiority of an iPhone versus a Blackberry is not fun — Neither is getting into an email race at the Thanksgiving dinner table, and winning like you knew you would. Okay, maybe that is fun.

So what are you supposed to do if you’re a techie faced with trying understand how a Normal would view a product? Well first of all pay attention: Normals above all care more about problem solving than acquiring the newest fanciest thing. And if you’re designing products for them, you should be painfully aware of that.

As a public service announcement I asked Quora, a product that is still fumbling around in the Normals department, how product designers gather insight into handling a Normal user’s needs versus a techie’s.

Techies are “driven by writing their blog post and voicing their opinions or by staying ahead of the curve,” answered Quora product designer Rebekah Cox, “Normal people don’t have those artificial needs which fuel a drive to discover something new for the purpose of discovering something new. They have actual problems to solve.”

Cox reveals the flaws in the ways that techies adapt their products for Normals with two different examples, one of a sample thought process that leads a techie into thinking they know what a Normal person wants [1] and then, what a Normal actually wants (versus what a techie thinks they want) at [2]:

[1] “There’s so much work involved in managing all my Twitter accounts, there should be a tool to manage that and Facebook and YouTube and my RSS feeds all in one place.”

[2] “My home theater isn’t great, but I’m not sure what I need to make it better. Tom has Blu-ray and is happy with it. Can your site help me with that?”

In the first case [1], the early adopter is extrapolating that a normal person would have the same problem that they do but at a lower frequency, based on the (wrong) assumption that normal people just have less complex versions of the problems held by techies (lots of RSS feeds). In fact normal people just don’t have unmanageable quantities of social accounts and most likely don’t even know what RSS is. All they care about is that their home theater is up to snuff [2].

“I would advise that you orient your UI around the job to be done — around the problem — and not the person,” says 37Signals product manager Ryan Singer echoing Clayton Christensen. The issue with this argument is that many problems have much narrower use cases than a given product designer could aim  for, for example, Cox’s [1] above.  And hitting the widest use case possible is a sweet spot that is essentially the holy grail of technology — as it basically means traction.

Hoping that my friends returning to Silicon Valley have had a very Merry Annual Normals Market Research With The Family.—
Gabe Rivera (@gaberivera) December 27, 2011

YouTube product manager Hunter Walk holds that the differences between scaling big and scaling small are subtle yet super important especially considering the nuances of user interface design. He uses his experience with Google an example …

“The notion of using certain keywords such as adding ‘weather’  to a location query in order to display a forecast on the results page (eg New York City weather) was something us geeks did early on and many normals learned to do over time.

On the other hand, search operators (such as using an * as a wildcard) are totally geeky and will never cross over to normals who don’t need a command line language for Google. Instead operators are aimed at power users who when they are especially satisfied with a service are more likely to generally recommend it to normals.”

It’s sort of tricky. In order to figure out how to entice Normals to use their products, many technology entrepreneurs have to serve as “aimchair technology anthropologists.”  Normal adoption can mean the difference between success or failure, 10 million downloads versus 100k.

Startups like Wolfram Alpha and Friendfeed have learned hard way that you can’t ignore Normals just because you’re really smart. You can be a tech industry darling like Foursquare, Quora or even Google+ and be completely blindsided by something like Pinterest — which got way more press coverage in mainstream (and female focused) media before it ever really resonated with the tech press. Pinterest has an approachable personality and it’s easy to use. Learn from it guys.

Techies can’t see the forest for the trees, and Normals can only see the forest. The solution may lie in applying that metaphor to a famous Oscar Wilde quote, “We’re all in the forest, but some of us are reaching for the trees.” Or maybe remembering that you once were (and in some ways are still) a Normal, even if you’re now a techie.

Image: Via

It was the best of times, it was the worst of times…

Those words seem to encapsulate Apple’s 2011 perfectly. The year saw the company both became the most valuable company in the world and lose its founder, savior, visionary, and leader.

Earlier, Erick published his roundup of the bigger stories and themes in tech this year. Topping that list is the passing of Steve Jobs, a story so big that it far transcended typical tech news. But even without that sad news, 2011 was all about Apple. There was certainly enough news to constitute its own roundup. So here we go.

January

Though January has historically been a huge month for Apple where key products were unveiled at Macworld, 2011 marked the second year of Apple marching to its own beat.

January marked the first time the company surpassed a $300 billion market cap. The only public company ahead of them in that regard was Exxon. And that wouldn’t last…

On January 6, the Mac App Store officially opened for business, phase three of Apple’s plan to kill off the optical disc. The Mac App Store also offered an early taste of OS X Lion, which would come later in the year.

On January 7, Verizon sent out mysterious invites to an event in New York City. The fact that I was invited said something. Sure enough, Verizon took the stage with then-Apple COO Tim Cook to unveil the Verizon iPhone. Finally.

And of course, January saw the beginning of the iPad 2 rumors…

On January 17, Apple announced that Steve Jobs would be taking another medical leave of absence, and released Jobs’ letter to the company. As with his past medical leaves, Tim Cook would step in to the lead the company day-to-day, but Jobs would retain his CEO title (and remain involved). Sadly, this time, the situation was not temporary.

Apple’s Q1 earnings were the best ever for the company, with $26.7 Billion in revenue, $6 Billion in profit on 7.33 Million iPads and 16.24 Million iPhones sold.

At the end of the month, the App Store hit 10 billion downloads.

February

The month kicked off with controversy after Sony’s eReader app was rejected by Apple. The issue wasn’t that Apple changed their App Store rules, it’s that they started enforcing them (around in-app purchases) which jumpstarted a shitstorm.

Part of the App Store tweaking was due to the fact that Apple was about to launch full-on subscriptions starting with News Corp’s The Daily, which launched on February 2 — incidentally, the same day Google unveiled Android Honeycomb, the first version of their OS built for tablets.

The iPad 2 rumors continued. And rumors of the iPad 3 started! And so did new rumors about an “iPhone nano”. And, of course, the iPhone 5.

Meanwhile, Apple’s stock continued to soar — they became the most valuable tech company by over $100 billion dollars.

When Apple formally launched in-app subscriptions in the middle of the month, the shitstorm hit new highs. It sure looked like all kinds of apps ranging from Dropbox to Pandora were in danger of having to drastically alter their business models to work with Apple.

Work on OS X Lion was wrapping up — and a developer preview hit. Work on a new Final Cut Pro version was also believed to be nearing completion.

Whispers of new MacBook Pros started, potentially with something called “Thunderbolt“. A few days later, they hit.

March

It started out with a bang as Apple held an event with a special guest — Steve Jobs. He wasn’t about to let his medical leave let him miss the iPad 2 unveiling.

One of the cooler new elements of the iPad 2: the Smart Cover.

On March 11, the iPad 2 went on sale in the U.S. and a handful of other countries. A few weeks later, it went on sale in 25 more countries.

On March 23, Apple announced that Bertrand Serlet, the SVP of Mac Software Engineering, was leaving the company. He had worked with Steve Jobs for 22 years. Craig Federighi, the driving force behind OS X Lion, took his place.

Word started to get out that iOS 5 would be pushed to the fall, instead of a summer release. But the good news was that it sounded like Apple’s new cloud service would be launched at WWDC.

Apple set the WWDC dates for early June. But it seemed clear this year would be different, with the fall playing a key role for iOS products instead of the summer.

April

News hit that an official Steve Jobs biography was being written and would be released in 2012. Of course, that plan changed later in the year.

Apple announced the new Final Cut Pro X at NAB with a very attractive new price (thanks in part to the new Mac App Store distribution): $299.

Meanwhile, left for dead, rumors of the white iPhone began to resurface. I even saw one at dinner one night in San Francisco. It became official on April 28.

Apple earnings were a blow-out again with $24.67 billion in revenue on 18.65 million iPhones, 4.69 million iPads, and 3.76 million Macs sold in Q2. Apple’s quarter was so good that they actually surpassed Microsoft in terms of profitability, something which hadn’t happened in a couple decades.

There was a flare up over location tracking information found in iOS (and Android phones). But it was largely overblown.

May

Apple kicked off the month by refreshing the iMac product line with better chips, graphics, and cameras.

We started our reports on Apple and Nuance, which would turn out to be important later in the year when Siri was unveiled.

Apple and Google were forced to defend themselves about location privacy in front of the Senate.

A lot of talk started circulating that Apple was finalizing a deal with the record labels for a cloud music service.

The name “iCloud” started gaining a lot of steam — and for good reason. On May 31, Apple actually pre-announced it ahead of WWDC. Weird.

Meanwhile, we started hearing an interesting rumor: there would be Twitter integration in iOS 5.

Talk also started picking up about an upcoming bid for Nortel patents…

June

On June 6, Apple held their WWDC keynote. OS X Lion, iOS 5, and iCloud were the main areas of focus. Among the more notable things: iMessage, Newsstand, and the aforementioned Twitter iOS 5 integration. Oh, and iTunes Match. There was nothing about a Nuance partnership however, that would come later.

On June 7, Steve Jobs (still on medical leave) went to Cupertino City Hall to pitch Apple’s plan for a massive new headquarters in the city — one that looked like a spaceship.

Amid pressure from multiple sides, Apple quietly backpedaled from their new (and not yet fully implemented) App Store in-app purchase and subscription rules. It was the right move.

Apple’s stock continued its run. By June 13, Apple was worth more than Microsoft, HP, and Dell — combined.

Nokia and Apple settled a patent dispute — after Apple agreed to pay up. Meanwhile, Apple’s patent war with Samsung continued.

On June 21, Apple released new Time Capsules and released Final Cut Pro X into the Mac App Store. Massive backlash started immediately about the latter.

Rumors of an actual Apple Television started popping up again. And with the WWDC no-show, new rumors about the next iPhone(s) started.

July

On July 1, it was revealed that not only had Google lost the Nortel patent bidding, but a familiar foe won them: Apple (along with others like Microsoft).

The App Store hit 15 billion downloads.

Apple destroyed earnings estimates once again in Q3 with record revenues, profits, iPhone (over 20 million), and iPad sales. As a result, Apple shot past $400 a share on the stock market.

On July 20, Apple updated the Mac Mini, the MacBook Air, and their displays (now with Thunderbolt power).

Also released: OS X Lion.

By late July, Apple had more cash (and cash equivalents) on its books than the U.S. government.

August

Apple quietly launched the ability stream television shows from their cloud.

Google got really mad about Apple and Microsoft’s patent strategy.

On August 9, Apple pushed past Exxon to become the most valuable (in terms of market cap) public company in the world. For the rest of the year, they would go back and forth.

The launch of Steve Jobs’ biography was pushed up to November of 2011 (up from 2012).

Referencing the success of the iPad, HP shocks the world by saying they’re not only giving up on tablets, but looking to get out of the PC game as well (they would later backtrack on this after a CEO change).

Talk suggests the next iPhone will be a GSM/CDMA dual-mode one. Meanwhile, talk starts to circulate that Sprint will be getting the next iPhone as well (though the stuff about an iPhone 5 exclusive turns out to be nonsense).

On August 24, a shockwave is sent around the Apple universe when Steve Jobs formally steps down as CEO. While he had been on medical leave since January, this was a clear sign that he didn’t think he would ever feel well enough to return fulltime. Jobs asks the Apple Board to appoint Tim Cook as CEO (which they do) and asks to stay on the Board as well (which he does).

September

“iPhone 5″ rumors hit a fever-pitch but not much actually happens in the month leading up to October…

October

Apple holds an event on October 4 to unveil the iPhone 4S.

But the star of the show is Siri, the new iOS 5 feature exclusive to the iPhone 4S. Also new to iOS 5 is Find My Friends.

With the 4S, the iPhone 4 price goes to $99 (with a contract). And the iPhone 3GS goes free (with a contract).

Apple announces that 6 million copies of OS X Lion have been sold, outpacing Snow Leopard. They also announce that iTunes now has over 20 million songs which have been downloaded 16 billion times. Apple also announces that 300 million iPods have been sold in 10 years. Tim Cook also says that 250 million iOS devices have now been sold.

On October 5, just one day after Apple’s iPhone 4S event, Apple announces that Steve Jobs passed away earlier that day. Worldwide, tributes to Jobs begin to appear and this lasts for weeks.

After days of mourning, Apple starts iPhone 4S pre-orders, which top 1 million in just 24 hours.

On October 12, iOS 5 is released.

Two days later, the 4S goes on sale and in the first weekend alone, over 4 million units are sold — double the pace of the iPhone 4.

Apple’s Q4 numbers were a bit of a surprise for many, because for the first time in several years, they actually missed on Wall Street’s expectations.

Apple’s stock plunged as a result of the miss, and Tim Cook did something odd: he went on the record predicting record iPhone and iPad sales in the upcoming quarter (Apple’s holiday quarter).

Following Jobs’ passing, the release date of his biography was moved up again, to October 23.

Leading up to the day, several excerpts from the book were leaked. The most intriguing one revolved around Jobs’ comment about Apple finally “cracking” the television market.

On October 24, Apple quietly updated the MacBook Pro line again (though very subtly). They also tweaked the Smart Cover colors.

By the end of the month, many iPhone 4S users are experiencing battery issues (Apple begins work on a software update to fix them).

November

On November 8, Adobe announced they’ll be winding down support for Flash on mobile devices. This was long a sore point between Apple and Adobe, to say the least.

Five years after it was released, Apple recalled the first generation iPod nano.

On November 14, iTunes Match officially finally launched — it had been promised by October.

Rumors of a 15-inch MacBook Air (or thin Pro) begin. More rumors of a “Retina” iPad 3 also surface. And the talk of a larger-screen iPhone 5 starts up again.

December

Talk starts to pick up again that Tim Cook is open to the idea of Apple issuing a dividend to shareholders as their cash supply approaches $100 billion.

The patent nonsense continues. Depending on which country you select, Apple or one of their rivals may be banned from importing their devices. But not really since there will be endless appeals.

Apple announced their “iTunes Rewind” apps of the year awards. Instagram wins for the iPhone, Snapseed for the iPad.

Apple announced 100 million downloads from the Mac App Store in less than a year.

In mid-December, it’s reported that Apple bought flash memory company Anobit, for several hundred million.

The iPad 3 unveiling is rumored to be weeks away…

Business as usual despite a crazy year. 2012 should be the most fascinating one yet.

Upstart digital cinema company RED, which has been the bane of many established camera companies for several years now, has filed suit against Arri, a leading camera manufacturer. They allege that Arri employed one Michael Bravin, a former employee of camera kit maker Band Pro, who hacked the email account of his former employee and stole confidential information relating to RED — and astroturfed for Arri on the official forums to boot. They also take exception to some claims Arri made in advertising disparaging RED’s cameras.

You can read the specifics below in the court filing, but the gist is that Bravin continually accessed the email of Amnon Band, founder of Band Pro, and was aware of acquisition talks in 2009 and 2010. He was hired by Arri in 2010 and allegedly provided them details of business and R&D at RED. He also posted on RedUser about how great Arri’s new camera, the Alexa, is. And there’s no question that it’s a great camera — but he posted under a fake name, and there were other circumstances. It’s questionably legal (and questionably illegal), but they are taking him to task for it anyway.

RED also says Arri made some claims in advertising regarding how their camera, sensor, and format were superior to others. Again, generally what advertising is for — but there is a little bit of untruth mixed in there, apparently. I like this little zinger:

In advertising specifically targeting RED customers, ARRI identifies films that have been shot on the Alexa. Among others, it lists the movie “I Hate You, Dad.” In actuality, this movie was shot on RED.

Burn! Who doesn’t like a little camera drama?

RED is seeking unspecified damages, but if the allegations turn out to be true, shelling out some cash would be the least of Arri’s worries. Photographers and cinematographers are very brand-loyal in general, but if they don’t feel they can trust that brand, they’ll leave like rats from a sinking ship. No indication of when the trial will be.

In case you haven’t noticed ;), it’s an especially slooooooooooooooooooooow time for the tech industry. So slow that some Aol employees — the only one I recognize is Sol Lipman — made a video about the recent Aol talent exodus, using ZOMBIES as a metaphor for all the people who’ve decided to leave Aol.

If I understand the video correctly, the zombie attack was apparently sparked by some design changes made to the Huffington Post (rimshot), which turn recent departures Brad Garlinghouse and Kiersten Hollars into zombies, who in turn zombify the rest of Aol’s Palo Alto HQ.”We should have quit when Maser left!” is a reference to Aol VP Mike Maser, who was formerly at Digg.

While the video honestly isn’t that funny, it is sort of endearing, as the employees come to realize that the only way to fend off the zombie attacks (/talent exodus) is with “quality” Aol products like Editions — which literally kill zombies in the movie.* Using the acronym MAMA (Mail Aim Mobile About.me) to fight of the undead, the Aol* survivors proclaim 2012 as the year the company turns around, “Our friends may have been eaten by Zombies, but we’re still going to have a lot of fun.”

Awwwwwwwwww.

* Which is weird, because they’re inadvertently comparing Aol products to a bullet to the head, but I digress.

*Yes, I know it’s officially AOL (not Aol), but I just write it this way to piss off Robin — who for some reason is really stubborn about us spelling it in all UPPERCASE.

It is remarkable to think that we’re in the early days of the app era, when there are already close to 600,000 iOS applications and nearly 400,000 on Android (source: Distimo). The growth of these app ecosystems has been rapid, exponential and shows no signs of slowing down. As well it shouldn’t: the untapped, addressable market for mobile apps involves hundreds of millions of users.

And yet, app discovery remains a challenge. Whether in an app store, on the device itself, or via a third-party service. Whoever cracks the nut of app discovery will have the potential to be the next Google: the search engine of the modern age. The search engine for a web of apps.

App discovery is a key focus for a number of startups. Off the top of my head: Chomp, Quixey, Xyologic, Appolocious, AppsFire, Kinetik, and Crosswa.lk are approaching the challenge of app discovery in new ways. (And yes, you too, millions of companies I neglected to mention).

While that’s a rich topic for examination, it’s not one that can be summed up in a single post. So for today, one aspect of building a web of apps: connectivity.

Why do I keep referring to a web of apps? Apps are not like the web – they are not hyperlinked creations that allow you to move seamlessly from one operation to another…or are they?

Perhaps not yet. But they could be, if more developers chose to implement this functionality. Using something called “app URL schemes,” apps can communicate with each other. For example, on the iPhone, iOS developers can call up the built-in apps, like the Messaging app, Email app and the Phone app. Apple’s URL schemes are published in developer documentation, but all apps have URL schemes available.(On Android, something similar can be accomplished via “intent filters.”)

Apps can launch other apps. Apps can connect to other apps.

It’s still somewhat rare to see this in action, but it’s starting to happen. Facebook is probably the most high-profile example of this. In the iOS app, on the left-hand side an “apps” section will link to Facebook apps which also exist as iOS applications. Tap the app in the list and Facebook launches the app on your phone. If you don’t have the iOS version installed, it launches the App Store instead.

Clever.

Facebook as a portal to the mobile “app web.”

But there are lesser known use cases, too. For example, PhotoAppLink, an open source initiative that aims to simplify photo editing by tying multiple photo-editing apps together. Currently, in order to edit a photo in multiple apps, you have to save the edited photo to the camera roll each time as you move in between applications. But with PhotoAppLink-enabled apps, you simply select another app to use from within your current app.

Another example (actually, a potential example): the educational startup KinderTown offers an iOS app that’s a curated version of the iTunes App Store. Designed to help parents discover kid-friendly, educational apps, KinderTown directs you to the iPhone’s App Store for downloads when you tap the app in question. Imagine if it could also help you find, filter and launch the apps you already have installed on your phone instead of just those you’ve newly discovered.

Meanwhile, at AnscaMobile, a recent tutorial for developers took the concept of app URL schemes a step further. Being able to launch an app using a URL scheme is great, wrote Jonathan Beebe on the company blog, but what’s even better is being able to tell your app to do something in response to being opened via a URL scheme.

“Think for a moment just how powerful this can be,” he says. “You could tell your app to do different things, or start in a different state depending on the URL string that was used to launch your app.”

Indeed, powerful stuff. And sadly under-utilized.

The possibilities for inter-connected apps using app URL schemes are endless, but actually connecting them together is still a challenge. The problem stems from the fact that there isn’t a simple way to discover the custom URLs for the apps you would want to link to.

This summer, a company called Zwapp attempted to address this situation by launching OneMillionAppSchemes.com, an initiative which aims to open source the unpublished custom URL schemes for iOS applications. Using a downloadable tool, Zwapp scans your iTunes library to locate the custom schemes for your apps then uploads those to the website. The goal, as you may have guessed by the name, is to collect one million of these app schemes. It’s not quite there – only 15,066 have been submitted to date.

Despite the Zwapp’s outreach and call-to-action in the app developer community, what it has implemented is really more of a hack – a way to workaround for the fact that there aren’t better tools available.

Whether the usage of URL schemes will ever really take off is unknown. While it’s one thing to launch your own app in creative ways, developers seem to balk at the concept of linking out to other apps. (Send my app’s users, which I fought so hard to acquire, to another app? No thank you!)

But just like hyperlinks allowed users to begin surfing through what’s now a seemingly infinite number of pages on the web, linking apps could prove to be a way to  overcome today’s app discovery challenges, too.

Top image: Daniel Y. Go

One of the most interesting trends in comScore’s 2011 social networking report is the new growth of social sites that cater to users’ interests, rather than their real-life social graphs. In particular, according to comScore data, microblogging platforms Twitter and Tumblr have had break-out years, and they’ve been joined by new online pinboard site Pinterest.

But all this growth doesn’t seem to be coming at the expense of Facebook. That site’s traffic growth has only appeared to slow (but not fall) in places where it is running out of new users to add. The site that has been taking a beating is MySpace. It may be that users who previously used that site to express themselves and follow the celebrities they care about are now doing the same thing across these other sites.

Twitter has the most fascinating story here. The short-form messaging service hit the mainstream in early 2009, and received an amazing amount of media hype — but third-party measurement firms like comScore mostly showed flat traffic in the US since then, with monthly visitor numbers ranging between 20 million and 25 million, according to comScore.

And even this year started out slow. In April, the company had 24.5 million unique visitors. But, from May through November the company grew to 35.5 million. Twitter’s worldwide numbers have looked just as strong. In the past 12 months, it has grown from 103.0 million uniques to 167.9 million overall. Yes, this growth was likely in part due to its integration with iOS 5, which the company recently said has led to a 25% increase in sign-ups. However, the integration only went live in October, which doesn’t explain all the new usage over the summer.

What’s even more interesting is that the company itself has consistently said that third-party services undercount its traffic. In September, for example, it announced that it had grown to 400 million unique visitors worldwide based on its Google Analytics stats, up from 250 million at the start of the year. Many of its visitors don’t actually tweet, or aren’t even signed up. At that point it said it had 100 million active users (and it reiterated the same number in December).

So, the comScore visitor numbers don’t exactly match up with the internal ones, but the trend is the same: more people are reading tweets than ever before. The five year old company appears to have finally made it past the ups and downs of the hype cycle, and become a solid and growing part of how mainstream people use the web.

Tumblr, which will turn five early next year, has also been coming of age. From November of 2010 to last month, it has grown from 6.9 million unique visitors to 15.9 million in the US. Worldwide, its new traffic is just as pronounced, going from 18.6 million to 44 million in the same period.

A new interest-oriented site has also gotten into the mix: Pinterest. Although the company has been around since 2008, it only began sending out invites in early 2010. It has taken off this year, going from less than a million in May, according to comScore, to more than 6 million uniques worldwide in November.

MySpace may not be losing users directly to these pseudo-rivals, but it’s definitely continuing to hurt. Worldwide, it has fallen from 81.5 million to 61.0 million from November to November. And in the US, the drop is even more pronounced, dropping from 54.4 million to 25.0 million.

Based on all these numbers, 2011 is looking like a banner year for the next era of public self-expression and sharing. The ugly, hacked-up MySpace user profiles of past years are less popular than ever, and users are busy sharing through their beautiful Tumblr themes, through Twitter’s simple 140-character messaging service, and through their online Pinterest pinboards.

What can we expect in 2012? Can Facebook’s new public sharing features like its Subscribe button tap into all the attention these other sites are getting? Early signs indicate  yes. And just where is all this usage going? It may be that 2011 is just the start of a new era, where the average internet user is comfortable sharing everything they think is interesting with the public, and following the people who are most interesting to them, not just friending those they meet in real life.

[Top graphic, which I should note is October to October not November to November, is via comScore's 2011 social network report, which you can download here.]

Back at Google I/O in May, members of Google’s Android team unveiled a new initiative that’s going to extend the mobile OS beyond smartphones and tablets — and take us one step closer to Back to the Future II.

Dubbed Android@Home, the project aims to bake special hardware and software into a variety of gadgets, which will allow users to control these devices from their Android phones. Think alarm clocks that fade in with your favorite music, lighting systems that blink based on events in the game you’re playing, and more. Eventually the @Home project will include everything from home stereos to dishwashers, but the first planned device was something a bit more modest: the lightbulb.

At the event, Google said that it had partnered with LightingScience to launch Android@Home LED lightbulbs by the end of 2011. I’ve been waiting patiently since then, scowling each time I had to get up out of bed to flick off one of my ‘dumb’ lightbulbs when I should have been able to simply tap a button on my phone. I may have even boasted to my iPhone-toting friends about my impending luminescence superiority.

Alas, LightingScience and Google have failed to keep their promise. We are now at the end of 2011, and there are no such lightbulbs in sight. Nor, for that matter, is anything else Android@Home-related. At I/O, Google said we’d be hearing more about the project in the next few months (we didn’t).

Given the amount of stage-time Google gave to the project and the huge potential here, I strongly doubt that @Home has gotten the axe. But it’s disappointing all the same. Google seems to have fallen into the nasty habit of showcasing impressive technology at I/O that’s still a long ways off (Google Music first made its debut at I/O 2010, and didn’t launch in beta until a year later).

Google declined to comment on the current status of the lightbulbs.

Photo by Richard Rutter

Well, that didn’t take long. Less than 24 hours after word got out that Verizon Wireless planned to introduce a painfully ironic “convenience” fee of $2 for anyone paying their bill online, the carrier has just officially confirmed that such plans have been cancelled.

Why? Because the Internet more or less exploded in their face. We called it a joke immediately. An army of armchair protestors rallied almost instantly, with a petition against the fee hitting 50,000 signatures in a matter of hours. By this morning, the F.C.C was already investigating the fee.

What’d they expect? The masses went absolutely bonkers went Netflix hiked their fees up a few bucks, and that’s something people actually like to pay for. Charging them a convenience fee for paying online? Yeah, they’ll just love that.

Verizon’s official statement on the matter:

“At Verizon, we take great care to listen to our customers. Based on their input, we believe the best path forward is to encourage customers to take advantage of the best and most efficient options, eliminating the need to institute the fee at this time,” said Dan Mead, president and chief executive officer of Verizon Wireless.

AngelPad, the startup incubator launched by seven ex-Googlers in August 2010, is taking a look back at how far it’s come in the months since and the lessons they’ve learned along the way. So far, AngelPad has helped 37 companies get off the ground, but it wasn’t until this year that things really got going: 29 of those 37 startups emerged from AngelPad’s incubator in 2011 alone.

Out of the 37 companies, 31 have received funding, totaling just over $25 million.

According to one of AngelPad’s founders, Thomas Korte, the average funding amount for its startups is around $750,000. Of course, he admits that averages don’t always give the most accurate picture since a few highs and lows can distort things. MoPub, for example, is on the high-end, having raised over $7 million. There were a couple of others with high numbers over a million, too, Korte says.

But the vast majority of the startups have raised somewhere in the $500K – $1 million range, and 10 AngelPad companies have raised over $1 million each in 2011. Also, among a handful of acquisition offers, only one took the bait: Hopscotch sold to Sosh. However, both companies were so young, it was really more of a teaming up on their parts.

Not all companies make it, though. AngelPad has seen three companies fail out of the 37 launched – something that Korte says was not due to lack of funding or traction. “In early stage startups, the number one reason for failure is the founder relationship, he explains, “all three failed because of a founder breakup.” He says the program now looks at the founders applying to see how long they’ve known each other, if they’ve worked together and what sort of issues they’ve overcome in the past.

There are few other insights the AngelPad team gained over the past year and half of operation. One is that founders need to have an extremely large vision. ”And not an artificially inflated vision, but truly a great vision of what you want to do,” says Korte. “That’s when a lot of investors, and people who want to work for you, and even advisors, get excited about your company.”

But a vision alone is not enough. You also have to have the first tangible steps. Korte says he often sees startups with the tangible steps and a smaller vision, or people with a huge vision, and no tangible steps as to how to achieve it. You have to have both those things together.

He also stressed that growing a company takes time. It seems an obvious point, but in today’s instant gratification age (and corresponding news cycle, ahem), what’s often not reported is how long it took for a company to achieve its success, funding, or whatever other metric is being touted. “We don’t see how much work or how much time has gone into it – we don’t see how many iterations it took, how many years it took, how long it’s being going on,” says Korte. And it’s a problem that’s affecting everyone. “Investors become impatient, founders become impatient, employees become impatient…but building great companies takes time.”

Finally, Korte says that AngelPad learned that even a small amount of money early on can have a big impact on how founders approach the product. It takes the pressure of raising money off founders’ shoulders, allowing them to focus not on impressing VC’s with what’s being built, but more on building the product itself. Of course, AngelPad knows this impact first-hand: this summer, two VC firms ponied up $50K each, providing each startup with an additional $100K - something that will continue in the new year.

As for what’s next for 2012? With any hope, it’s more of the same. The incubator plans to start interviewing companies in January for the session starting in March. Applications are closing on January 1st, so if you’re a startup thinking of applying, time is almost up. Get busy.

Okay, last workday of the year. It’s nostalgia time. Let’s take a quick glance in the rearview mirror at the year in Tech, before we speed forward again in 2012. There were defining moments, epic battles, new product introductions, and major corporate screw-ups. Mobile and social drove many of the changes in tech, and we’ve certainly gone through our own major transition here at TechCrunch (but I’ll save that for another post). Below is our list of 11 events in tech that made 2011 memorable.

1. End Of An Era: Steve Jobs Passes Away
The defining moment of 2011 which transcended tech was the passing of Steve Jobs. It shook the world not because it was unexpected, but because Jobs was at the height of his creative arc and his work was far from finished. He had pulled the tech industry into the post-PC era with the iPhone and iPad leading the charge, and the rest of the industry following. But Jobs always liked to surprise people with “one more thing,” and he set up Apple to keep creating those things far into the future. It is telling that his last public appearance was in front of the Cupertino City Council outlining his plans for a futuristic new Apple headquarters. (Other tech luminaries no longer with us include Dennis Ritchie, Bob Galvin, and Ken Olsen).

2. Google Goes Social
After many previous half-hearted attempts to take on Facebook, Google finally got serious about social in 2011 with the launch of Google+. Larry Page, who took over as CEO this year from Eric Schmidt, put it front and center by weaving it into Google’s other products and pushing it to an estimated 65 million people. With its Circles and Hangouts, G+ is forging its own distinct identity. The more that social threatens search as the way people find things in the Web, the more important G+ will become to Google.

3. The Kindle Lights A Fire
Amazon entered the tablet race this year with the Kindle Fire, a media tablet based on Android that serves as a window into all the digital media Amazon is trying to sell us—books, movies, music, apps. The $200 Kindle Fire is the best-selling Android tablet out there. Amazon sold more than 4 million total Kindles over the holidays (including the E-Ink versions). Amazon just wants to get as many Kindle Fires into people’s hands as possible so that it can deliver digital books, movies, and apps right into our hands.

4. The Year Of The Pivot
The one thing startup founders learn very quickly is that failure is okay as long as they learn from it. With the cost to create a product lower than ever before, lean startups can afford to try again. This is known as the “pivot,” an over-used term which became a survival strategy for some, even fat startups (see, Color). The two most successful pivots which come to mind are Turntable.fm (formerly Sticky Bits) and Fab.com (which went from gay social network to design-oriented e-commerce site).

5. Netflix Screws Up
This was a tough year for Netflix. Its stock went from $300 to $70 as it tried to speed its transition from a DVD rentals business to streaming online video. Along the way, it introduced price hikes to some of its customers and tried to split off its DVD-by-mail business before backing off and apologizing to customers. (Although, the price hikes remained). Viewers are spending more time watching Netflix movies streamed over the Internet, but the company still has a lot of work to do to repair its once-shiny brand image.

6. Tech IPOs Come Back (Sort Of)
After several years of almost no activity, 2011 was a big year for tech IPOs. We had LinkedIn, Pandora, Groupon, Yandex, and Zynga. And don’t forget about Chinese Internet IPOs like Tudou and Renren. Most of these didn’t perform that well for public investors after initial pops, and even some private investors got burned (Zynga priced below its last private round). Now all eyes are on Facebook, which is planning to IPO in 2012.

7. The Private Billion-Dollar Club Gets Bigger
One reason tech IPOs aren’t performing so well is that much of growth in value is now captured before the IPO by private investors. Tech companies are pushing off going public further and further into the future, and raising huge rounds of funding from the same types of growth investors—DST, T-Rowe Price, Fidelity—who a dozen years ago would have waited for an IPO. As a result, many private tech companies are raising money at $1 billion valuations. We saw this trend take off in 2011 with Airbnb, Dropbox, Gilt Groupe, Square, and Spotify. And it’s not limited just to the U.S.

8. Google Buys Motorola, Microsoft Buys Skype, And Other Big Deals
2011 wasn’t just a big year for IPOs, it was also a big year for M&A. While the biggest tech deal of the year, AT&T’s proposed $39 billion merger with T-Mobile, was squashed by the government on antitrust grounds, some of the biggest tech deals of the last decade did go through. Google bought Motorola Mobility for $12.5 billion, Microsoft called in Skype for $8.5 billion, and eBay acquired GSICommerce for $2.4 billion. Other notable large deals included HP-Autonomy ($10.2 billion), RightNow-Oracle $1.5 billion), PopCap-Electronic Arts ($1.3 billion), ITA Software-Google ($700 million), Anobit Technologies-Apple ($450 million), Admeld-Google ($400 million), Efficient Frontier-Adobe ($400 million), Radian6-Salesforce ($326 million), Huffington Post-AOL ($315 million), and Kobo-Rakuten ($315 million).

9. The Patent Wars Get Ugly
The patent system is broken. Patents are increasingly used to block innovation in courtrooms rather than create innovations in the marketplace, and we saw this problem reach epic proportions in 2011. Patent trolls continued to extort tech companies large and small. But the patent wars spilled over to the major industry players themselves as everyone pointed their patent arsenals at Android. In July, Google failed to win a bid for more than 6,000 of Nortel’s patents, which went to an anti-Google consortium for $4.5 billion. Google responded by buying patent-rich Motorola Mobility for $12.5 billion. Microsoft started demanding patent licensing fees from Android handset manufacturers, which led to a very public tussle with Google which never seemed to end. And Apple did its part by continuing to sue Android manufacturers, including HTC and Samsung, for patent infringement. It’s a mess.

10. Android And Apple Win The Mobile Internet
All of this fighting is for a very high stakes game—the future of computing, which is mobile. Apple and Android emerged as the two superpowers of the mobile Internet (with 76 percent combined mobile OS share in the U.S.). RIM is in shambles. Windows Phone is still nowhere to be seen (except in TechCrunch writer Robin’s pocket). So far, tablets are all iPad, but the Kindle Fire is coming out punching to become a serious contender.

11. Social Media Fuels Social Protests
Whether it was the Arab Spring or Occupy Wall Street, social protest movements around the world were fueled by social media like Twitter and Facebook. Protesters self-organized using Twitter, Facebook, mobile phones and any other communications system available to them, which also functioned as a way to broadcast the protests around the world. These realtime technologies make it much easier to start revolutions, but they don’t make it any easier to finish them.

Image via Shutterstock/ivosar

It’s the last Friday in 2011 and the new year is imminent. So what were the top technological, cultural and economic trends in 2011? What shaped a year that some are saying is one of the most significant in the last couple of centuries?

The queen of trendology is Marian Salzman, a global marketing executive, who publishes an iconic annual trends report about the world. So what were the leading trends in 2011, I asked Marian, when she came into our New York studio. Her answers are both stimulating and controversial. From men being the new women to technology defining the new hope agenda to the emergence of a public mycasting system, Marian’s observations about 2011 are bound to provoke discussion. So is she right? Will 2011 really be remembered as the year that the tablet revolution became the “ultimate transportation device” that finally enabled us to live in the cloud?

This is the first in a two part interview with Salzman. Early next week, she reveals her top trends for 2012.

“If at first you don’t succeed, try try again.” It looks like LG and Intel have taken that old adage to heart, if a new report is to be believed. The Korea Times reports that LG will debut an Intel-powered smartphone at CES 2012, but the bigger question is whether or not the device will ever make it to market.

LG and Intel’s first mobile partnership yielded an Android smartphone running on Intel’s Moorestown chipset for CES 2011, but the device was ultimately scrapped. The reason for its premature demise? As the story goes, the device died because of it’s “lack of marketability.”

LG’s brass certainly thinks their Intel smartphone is viable — according to one of the Times’ executive sources, the device could be released as soon this March. Still, the original LG-Intel phone was pegged with a 2011 release date, so take those claims with a grain of salt for bow.

Hopefully LG’s second swing at an Intel-powered phone fares a little better — it’s said to run on Intel’s next-generation Medfield system-on-a-chip, and early tests have yielded some pretty impressive benchmarks when compared to NVIDIA’s Tegra 2 and Qualcomm’s Snapdragon MSM8260 SoCs.

Of course, the real competition is yet to come, as nearly every player in the mobile chipset market is hard at work on their next-generation platforms. Intel has a lot of brand recognition when it comes to PCs, but their lack of presence in the mobile market to date could mean that Medfield could drown in a sea of established ARM-based chipsets.

That’s why the partnership with LG is so critical — despite their handset division spending a few quarters in the red, LG is still the number two handset OEM in the U.S. Having a major hardware vendor taking a chance on their new platform could establish Intel as a real player in the mobile space, and right now Intel’s mobile efforts could use all the visibility they can get.

The Gillmor Gang – John Borthwick, Robert Scoble, John Taschek, and Steve Gillmor – are recording live at 9am PT.

Recording has concluded.

File synchronization and sharing platform Insync has been around for over a year now, and today, the eponymous startup has rolled out a totally revamped version of its “Dropbox for Google users”. Insync 2.0, so t speak, is more focused on Google Docs as ever, removed registration and sync limits, streamlined the user experience, and is now free to use.

The main target group here are GDocs users who want Dropbox-like functionality when it comes to handling files (the more Google accounts, the more useful Insync should become). In a nutshell, Insync allows you to automatically sync, update, manage, and share files stored on GDocs on your Mac or Windows desktop (in Finder or Explorer).

For example, nested or individual sharing of files is possible (Dropbox only supports sharing of folders), as is assigning read/write or read only permissions to others. All file formats, including MP3, exe, dmg, MS Office documents, etc. are supported.

Insync doesn’t require a sign-up anymore: just visit the site, sign in with your existing Google account, download and install the client, link the account with your PC or Mac, and you’ll find all files synced on your computer’s desktop. (According to the company, Insync’s now simpler web app is currently in the process of getting another “facelift”, too.)

Insync co-founder and CEO Terence Pua says a key bullet point is price: while his service now went free (existing users can ask for a refund or credit), Dropbox loses the price comparison with Google’s storage offering by 1:8. For example, US$100 a year gets you 50GB at Dropbox but a whopping 400GB at big G (overview). For its own platform, Insync removed syncing limits entirely.

Insnyc, which is based out of Singapore and Manila, just raised a US$800,000 angel round from Joi Ito (via Neoteny Labs), Reid Hoffman, Toivo Annus (co-founder at Skype), and Santosh Jayaram (ex-COO at Twitter).

If you had to describe your company’s mission in a single sentence, what would your pitch read or sound like? One good way to summarize what you do and boil it down to one clear sentence, in my opinion, is following the advice of Founder Institute founder Adeo Ressi (see above).

This is how it’s done: “my company, _(insert name of company)_, is developing _(a defined offering)_ to help _(a defined audience)_ _(solve a problem)_ with _(secret sauce)_”.

Simple, right? In your dreams. Now, I know that the sentence above is somewhat vague (and I also realize that we’ve posted Ressi’s advice over a year ago already) but it’s spot-on, and even just thinking about this is a very useful exercise. In the short video below, you can watch Ressi talk more about his proposed one-sentence pitch setup along with some concrete examples.

I’ve seen the man explain the importance of writing, refining and delivering the one-sentence pitch to a group of aspiring startup founders just a few months ago, and I thought it was great (and amusing to see even experienced entrepreneurs struggling with this). It’s way more difficult than you’d think.

So, startup founders, watch the video below, think about it carefully, and give us your best one-sentence pitch in the comments of this post. If you can’t or won’t use our comment section, feel free to email us at tips@techcrunch.com, but please stick to one sentence.

I asked Ressi if he wanted to help judge the entries and jump into the comment section to voice his opinion on pitches, and he agreed, so we’ll both be looking at your submissions attentively.

The best one-sentence pitches get featured in a separate post on the first day of next year.

Inspired by: Inside FI: Our Favorite #Startup VC Pitching Resources (must-click)

In November, Mobile ad network Millennial Media reported that Amazon’s new tablet devices Kindle Fire, was seeing ad impressions grow at an average daily rate of 19% since its launch to the public in the middle of the month. Millennial says it’s not just seeing millions of impressions and the device is on a monthly run rate of hundreds of millions of impressions. But that data was gathered from a few weeks of usage from consumers in November, and as Amazon reported yesterday, December’s holiday season brought record sales for the Kindle Fire, with over 4 million Kindle devices sold in December. The Kindle Fire was the most gifted and wished for product on Amazon this season.

Today, Millennial is releasing data from its ad network showing impressive growth numbers from the Kindle Fire over the holiday weekend. In November, impressions on the Kindle Fire grew an average rate of 19 percent every day. Over this past weekend, Millennial says that as consumers opened and used their new Kindle Fires, ad impressions increased even more. As millions of consumers unwrapped new Kindle Fires, Millennial saw an average daily growth rate of 113 percent.

On December 24, impressions grew 32 percent; and on Christmas day in particular, impressions on the Kindle Fire grew 261 percent. The day after Christmas saw a 46 percent jump in ad impressions.

Of course, the Kindle Fire wasn’t the only tablet that saw a spike from the holidays. From December 23 to 26, the iPad had a daily growth rate of 6 percent. The iPad remained the leading tablet overall on Millennial’s platform during this time period, although the massive gain from the Kindle Fire helped to significantly close the gap.

The Kindle Fire’s impression growth on the platform has slightly outpaced that of the iPad when the iPad launched in early 2010. Millennial says that though the Kindle Fire has been introduced into a more mature tablet market than the market which greeted the original iPad, Amazon’s entertainment-focused platform and the lower price point have helped drive this early use by consumers.

Now that the holiday gifting season if over, it should be interesting to see if consumer usage of the Kindle Fire continues to grow at such a rapid pace. For example, the release of a new version of the iPad could effect Kindle Fire growth in 2012.

Thirty-six hours ago, the recently founded software development firm Wappwolf launched Dropbox Automator, which is sort of like an IFTTT for Dropbox. IFTTT, for those of you not up to speed on the latest Internet trends (where have you been?!), is a pretty amazing online tool that automates tasks to trigger when a particular action has occurred. For example: when my Facebook profile picture changes, update my Twitter profile pic too; email me when Amazon posts its free Android app of the day; text me when a get a new email; etc.

Like IFTTT, Dropbox Automator is capable of triggering a similar series of actions, based on what kind of files have been added to your Dropbox folders.

In IFTTT, these actions are called “Recipes,” but in Dropbox Automator, they’re called “automations.” Not only are they trigged by file type (e.g. a photo, a .doc, a PDF, etc.), they’re also triggered based on which Dropbox folder the file has been placed into.

For documents, you can choose from actions like convert to PDF, convert PDF to text, summarize, translate, upload to Google Docs, upload to Slideshare and more. Photos can be uploaded to Facebook, Flickr, rotated, annotated with text, a map or a logo, have effects applied, and downscaled.

Any file can be emailed, zipped, renamed, FTP’d, encrypted or decrypted, saved to another Dropbox, tweeted, or set as a Facebook status.

The only problem I had with the service is that the results were not immediate, as I expected. It took a good ten minutes for photos to show up on Flickr, for example. The speed of other actions may vary based on the processing speed required and the current server load. (The company says its new and improved server engine will be ready next week.)

If speed is of a concern, then this service is not ideal…at least not in its present form. But if you’re simply automating stuff that you don’t want to forget to do later on (e.g. put photos on Flickr, upload to Google Docs), then Dropbox Automator could be quite the useful tool.

Since its launch barely two days ago, the company has signed up 1,500 users on the platform. Given Dropbox’s popularity and the loyal, nerdy following of IFTTT, my guess is they’re about to get a bunch more.

You can try out Dropbox Auotmator for yourself from here.

iOS devices are generally very accessible for most people. But for felines? Apparently so according to the video recently tweeted by Halfbrick Studios, the developer of Fruit Ninja. It’s clear within seconds of the video starting that the cat has done this before. This cat slashes fruit like a boss.

As UberGizmo notes, the cat displays a surprising amount of accuracy and navigates the arcade mode with ease. But Fruit Ninja is one thing. I wanna see this cat slice and dice its way through Infinity Blade II.

Check out this awesome video of a clever kitty playing Fruit Ninja! Could this be the real-life Puss In Boots? bit.ly/sGVXxb